Our executive consists of our Chief Executive Officer, our National Medical Director and our Chief Operating Officer.
Chief Executive Officer
Lucinda Barry commenced as the CEO in 2017. Lucinda has extensive experience in health care, both clinical and policy. She has held senior leadership roles within government, the public service, and health service management and delivery.
Lucinda represents the Australian Government on a number of national and international committees, including the National Indigenous Kidney Transplantation Taskforce and the Commonwealth ‘Tribute to Life’ International Advisory Panel. In addition, she is a member of the Jurisdictional Organ and Tissue Steering Committee. Lucinda is the Australian Government’s national media spokesperson on organ and tissue donation and is an invited speaker at national and international conferences.
In the 2023 Australia Day Honours, Lucinda became a Member of the Order of Australia (AM) for her significant service to public health policy in executive roles and to medicine.
National Medical Director
Associate Professor Helen Opdam MBBS FRACP FCICM was appointed as the OTA National Medical Director in 2014. She is a Senior Intensive Care Specialist at the Austin Hospital in Melbourne and Director of Warringal Private Hospital Intensive Care Unit.
Helen is responsible for providing expert clinical advice to the OTA CEO, DonateLife Network staff, clinical organisations, the Australian Government Department of Health and Aged Care and other government agencies and key stakeholder groups. She is the current President of the International Society for Organ Donation Professionals. Helen participates both nationally and internationally on working groups and committees, as a conference speaker, and as an author for medical journal and guideline publications. Helen has been involved in organ donation since 1998, initially in developing an audit to determine the potential for organ donation. This process has evolved into the current DonateLife audit that provides key metrics for Australia’s donation performance and monitors the effective implementation of the national program within hospitals. Helen was the inaugural Victorian State Medical Director for organ and tissue donation at the initiation of the DonateLife program in 2009
Chief Operating Officer
Beci Imbriano is an experienced public sector leader recognised for her collaborative approach, strategic insight and strong focus on people and performance. She brings extensive experience in program delivery, stakeholder engagement and organisational capability across the health portfolio.
Beci joined the OTA as Chief Operating Officer (COO) in September 2025. As the COO, Beci is the agency lead for strategic policy, data and analytics, organisational planning and performance, human resources, risk and governance.
She invests in workplace cultures, where ‘how’ things are done being just as important as ‘what’ is done, and is passionate about building organisational capability, in particular through entry level programs. Her work is grounded in partnerships, continuous improvement and empowering others to deliver lasting impact.
