Meeting our new 2023 community partners

Meeting our new 2023 community partners
Meeting our new 2023 community partners

We’re thrilled to announce that six groups will share over $368,000 in DonateLife Community Awareness Grants to boost awareness about organ and tissue donation among young Australians in 2023. 

We know that young Australians, aged 16 to 25, support organ and tissue donation, but only 10% are registered on the Australian Organ Donor Register.  

Low registrations are despite research showing many young adults support organ and tissue donation but simply haven’t gotten around to registering on the Australian Organ Donor Register or overestimate how difficult it is. 

With a dedicated focus on this group of Australians in 2023, the grants help us to deliver projects that connect with young people, help get them registered and get them talking about organ and tissue donation – extending the reach of existing DonateLife community awareness activities.  

Projects include youth-focused social media campaigns and content, along with research projects, an annual awareness event, and the creation of digital educational resources specifically for young Australians. 

We’re excited to share more about these projects as the work progresses.  

2023 Community Awareness Grants 

Applicant 

Project Focus 

Funding (2023) 
$ (GST ex) 

Make Mate 

Target young online gamers through in-game promotional activities about the importance of organ and tissue donation. 

$55,000 

Wattle St Pty Ltd 

Target Gen Z males who are significantly under-represented in the Australian Organ Donation Register via an integrated social media campaign. 

$80,000 

Pixel42 

Develop video promotional assets guided by audience research and behaviour for distribution via social media.  

$70,000 

University of Newcastle 

Develop research-led digital media content to engage university students across Australians to talk to their families about organ and tissue donation and dispel common myths and address misinformation. 

$73,000 

La Trobe University 

Creation of digital educational and promotional resources to resonate with young Australians and disseminate. 

$40,000 

Gift of Life Inc 

Community led awareness event, encouraging Australians, including secondary schools, to get involved in the annual Gift of Life Walks, raising awareness about the importance of organ and tissue donation. 

$50,000 

We want all Australians to talk about organ and tissue donation. If you want to be a donor, make sure you tell your family and friends.

Registering is easy and only takes one minute. All you need is your phone, Medicare card and one minute to register.

It doesn’t matter how old you are, your medical history, your lifestyle, what country you’re from or how healthy you are — you can still register as an organ and tissue donor.

The Organ and Tissue Authority acknowledges the traditional owners of country throughout Australia, and their continuing connection to land, sea and community. We pay our respects to them and their cultures, and to elders both past and present.

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