DonateLife Week media hub

About DonateLife Week

What is DonateLife Week?

DonateLife Week (Sunday 26 July to Sunday 2 August) is our major public awareness week encouraging more Australians to support organ and tissue donation. We want as many Australians as possible to register as organ and tissue donors and talk to their families about donation. 

How can we help you? 

We can help journalists and producers create compelling stories about organ and tissue donation and transplantation. by linking you with strong case studies, spokespeople and medical experts from across Australia. 

Below you’ll find key messages, interesting statistics and facts, downloadable b-roll and contacts. 

How can you support DonateLife Week? 

Please include a call-to-action at the end of any news reports: 

  • It only takes one minute to register as an organ and tissue donor at donatelife.gov.au or through Medicare.

    or  

  • It only takes one minute to register as an organ and tissue donor on the DonateLife website or through Medicare (for TV / radio only).
  • Then, tell your family you want to be a donor – someone's life depends on it.  

When possible, add a QR code to direct your audience to our website.

Key messages

  • DonateLife Week (Sunday 26 July to Sunday 2 August) is our major public awareness week encouraging more Australians to support organ and tissue donation. 
  • This DonateLife Week we want all Australians to register as organ and tissue donors, and be the reason that someone else gets a second chance at life.
  • Most Australians support organ and tissue donation, but only one-third have registered. This DonateLife Week, take one minute to tick registration off your to-do list.
  • Right now, thousands of Aussies are waiting for a life-saving organ transplant.
  • In Australia your family is asked to agree to donation. Most families agree when they know you want to be a donor.    
  • Every year people die waiting for a transplant. Register as an organ and tissue donor this DonateLife Week and be the reason someone else gets a second chance at life.
  • Registering is important, but so is telling your family. This DonateLife Week, start a conversation about organ and tissue donation.

Key facts

  • One organ donor can save the lives of up to 7 people and change the lives of many more through eye and tissue donation.   
  • Around 8 in 10 families agree to donation in the hospital if their family member is registered.  Only 4 in 10 families agree to donation when they don’t know if their family member wanted to be a donor. 
  • There are around 2,000 Australians on a waitlist for an organ transplant and an additional 14,000 people on dialysis for kidney failure, many who could benefit from a kidney transplant.  

Downloadable resources

Download the DonateLife logo, a QR code to the Australian Organ Donor Register (AODR) and photos for your news report or social media posts.

Full permissions for use of the DonateLife logo, QR code and supplier photos are provided for media only. 

Further resources are available on the DonateLife Week supporter hub

Magenta DonateLife logo
DonateLife logo
DonateLife Week media downloadable black QR code
QR code to register
Social media tile - register as an organ and tissue donor today
Social media tile
Two people standing in a hospital setting
DonateLife staff in hospital
Hospital b-roll - kidneys being transported
Organ transport in hospital
DonateLife hospital photo
DonateLife staff in operating room
Donation conversation
Donation conversation
DonateLife Week 2023 event
DonateLife Week event

Video and b-roll

We have a variety of video, b-roll and overlay available for use including dialysis footage, hospital footage and DonateLife office footage.

Download videos and b-roll (Google Drive)

Radio scripts 

We have a series of radio scripts including 15-second, 30-second, 45-second and 60-second reads.

Download our live read radio scripts

 

Case studies and spokespeople

Contact us to speak with a family in your state or territory who are prepared to discuss a recent experience of organ and tissue donation or transplantation. We can also connect you with medical experts and local spokespeople. 

 

Media contact

Thank you for helping us encourage more Australians to register as an organ and tissue donors this DonateLife Week. 

Organ and Tissue Authority

National Media team
0403 058 662 
media@donatelife.gov.au

We can connect you to relevant local media teams as needed.

Upstride PR Agency

Jane Metlikovec
0409 539 880
jane@upstride.com.au